How to win a piece of the moon??

Space aficionados around the world are electrified by an announcement made by the New Scientist. On the front cover of the print copy’s issue from June 13th,  2009 the weekly science magazine attracts its readers with the following promise calling attention in a screaming yellow circle:

>> WIN! This piece of the moon <<

Wow! A real piece of Earth’s companion! What an opportunity! Dozens of questions immediately arise in your Mr. Gene’s brain, such as “Where has the stone been found?”, “How big is it?”, and, most important, “What must a reader do to enter (and win!) this competition?”

Tons of questions, however, not a single answer. There’s no additional information provided neither on the magazine’s cover nor in the contents section or on the following 64 pages. Well, has your Mr. Gene read it over? Did the postman grab a potentially enclosed advice card?
There’s only a cover story about gravity(!) on pages 28 to 32, but neither a whiff of a hint inside the whole print magazine nor any clue to the New Scientist’s starting website (your Mr. Gene checked it up on the 29th of June and only found two articles, the first  on “misty ice caverns on a Saturn moon”, the second on the DNA component adenine that “has been created in a lab experiment modelling Saturn’s moon Titan”).

Since your Mr. Gene cannot believe that the New Scientist is kidding its readers he hopes that YOU can enlighten this strange affair.

Please, let me know how to win a piece of the moon!
(I’m sorry, but this link is not the right one and these “certified pieces of the moon” are too pricy…)

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